There are two kinds of post on MUST WRITE.

Every day, Monday through Saturday, we send out the daily Trigger. Triggers are:

For best results, open and read the Trigger when you are about to start writing. Or when you are trying to convince yourself to start writing.

On Sundays, we take things a little slower. The MUST WRITE Weekly posts are longer and focus on building systems and mindsets for writing productivity. They also include links to resources and articles, stats about the week, and other interesting and useful (but distracting) items that are BANNED from daily Triggers.

Sundays are for learning and growing, but Monday-Saturday are for WRITING.

MUST WRITE is for anyone that a) needs to write on a regular basis to meet their goals and b) needs to get that writing in front of an audience.

This includes grad students, copywriters, journalists, fanfic authors, and anyone else who needs to put words on a page and then let other people read it. (Journalers are welcome, but there's a different feel to writing that is only for yourself, which may not be fully captured by the MUST WRITE energy.)

Free subscribers get MUST WRITE Weekly and a Trigger every Wednesday.

Paid subscribers ($5/month) get a Trigger every day, Monday-Saturday, and MUST WRITE Weekly on Sundays.

Because there is intention, and then there is commitment.

You probably intend to write. You may even intend to write every day without fail. But do you?

If you do, you can go join all the other superhumans in Camelot or wherever you people hang out.

If writing every day is a struggle for you, then you’re here to change that. Signing up for a daily motivational email shows a great deal of intention to write, but you still have to open, read, and act on the email for it to have any effect on your writing at all.

By paying for a subscription, you have taken a physical action and made a fiscal commitment to actually utilizing the daily Trigger. You're less likely to ignore or delete them, even on bad days, because by golly you paid for a daily message so that you could reach your goals!

The paid subscription also allows me to keep the Triggers ad-free and link-free to provide the most focused experience possible.